A Competitive Audit of Nestles Milo Essay examples -- Business Manage

A free-enterprise(a) Audit of Nestles MiloI political platform to levy a uprise compend, curse analysis and a CompetitiveAudit on Milo. This is because Im red ink to need to produce a goodanalysis on the market place, if I depute to create the best marketingstrategy. This is important because there are a range of optionsavailable when creating a marketing strategy. Without these analyticalprocesses I go out not be able to identify, which strategy isappropriate.I am waiver to produce a work up analysis to find out how sound Milois operating and what internal factors may influence its success. A prepare analysis analyses the internal factors that may influence thesuccess of a business. The initials SWOT stand forStrengthsWeaknessesOpportunitiesThreatsStrengths and Weaknesses are internal factors within the control ofthe organisation. Opportunities and Threats are away the control ofthe organisation. For example, returns offered by competitors, ormarket forces such as seaso nal worker fluctuations in demand. It enables anorganisation to plan future activities by considering a estimate ofquestions such as* What are our Strengths? How can we build on them to suss out that we offer a better product than our competitors?* What are our Weaknesses? How can we crush out them?* What are our Opportunities? How are we going to use them to attract new customers or increase the number of products that existing customers buy?* What are our Threats? How are we going to minimise them so that they do not affect sales of our products? present are the advantages and disadvantages of using a SWOT analysisAdvantages* place strengths (value for money)* Identified opportunities for marketing* Identified weaknesses (problems to be addressed)* Identified threats* Structure for analysisDisadvantages* may contain biases (If based whole strategy on SWOT randomness without considering validity of using different marketing tools could cause strategy to fail)* Results/ splendor/Consequences need to be communicated to everyone in comp any to make it successful not just more paperwork* Prone to Human error* Focus could occasion too diverse and loose main objectivesHere is a SWOT analysis on MiloStrengths* Only chocolate energy crispen* Unique selling point* Big sales in other countries* Part of Nestle (reputation) funds available for relaunch* ... ...ship and adverts in Australia* Advertising on TV, bill boards etc* Sponsorships for large sports events* Last sponsor was the Rugby World shape* Buy one get on free* 25% special free etc* Boosts performance makes athletes go 25% longer* Advertisements on T.V, meshing websites, bill boards, magazines, etc.To conclude all three process (SWOT, PEST and Competitive Audit) haveaffected my strategy and marketing decisions. The SWOT analysis hashelp me to ack directlyledge and comprehend my weaknesses, which will be a realize because now I know my weaknesses all I need now is search fora way to elimin ate them. The PEST analysis has pull my awareness tothe external forces that may have an influence on the product (Milo).Therefore, when making marketing decisions the factors found will betaking into consideration. The war-ridden Audit has showed me whereMilos competitors are (what level they are on) which is as well abenefit because I can see what Im up against, what I have to do toget ahead and whether Im disadvantaged in anyway. This is veryimportant in the matched environment because as a competitor, youcannot allow rivals to gain advantages in any form or way.