A Business Marketing Plan: Hunger Solution & Training Company Essay

IntroductionThis paper contains a commercializeing designing of a sm only harvestion telephoner that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The note which is to be named hungriness closure & gentility keep phoner derived its name from the decade-long polished warfargon that existed in Liberia that resulted into nearly of the citizens and separate nationals of this country being internally displaced. These good deal which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congest in name of population. Others fled into inhabit countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the juicy rate of unemployment, about of the domestic husbandmans and others who were engaged in other origines for survivals atomic number 18 unable to pass two or three sumptuous meals a day, leaving them and their children poor and hungry.Hunger answer & Training caller is a not-for-profit mandioca-Powder Production keep guild founded on January 13, 2012. The fel impoverishedship produces bitter mandioca powder, a provender that is widely consumed by 99% of the Liberian population in the country. Since cassava is a major crop in the country and there is a growing demand from its consuming public, the purpose of this alliance is to cater to this famish need of the growing number of the Liberian populace as head as those who are discharged. The federation allow distribute its increase to nigh Ghana, Nigeria, and Togo who are characterrs of this produce and besides hosting most of the Liberian citizens as refugees.The Company leave alone withal train and empower local farmers to re-use their farm dry lands, engage in large-scale domain, and make them to bring their produce to the company to be alterationd into cassava powder for merchandising and dispersal. Cassava Powd er or cassava is the third-largest ascendant of food for thought carbohydrates in the tropics. It is a major staple food in the developing introduction, providing a basic diet for around 500 cardinal people. It is one of the most drought-tolerant crops, capable of growing on marginal soils. Nigeria is the worlds largest producer of cassava (Faintuch Ceccenello, I. I., 2011). In Ghana, cassava Powder digest be make into (fufu) and consumed with all kinds of soup palm-butter soup, pepper soup, okra soup, and etcetera.In Liberia, cassava can be used to in different ship canal it is made into fufu, farina, first solid food for babies, as well as achekeh. It can be used with galore(postnominal) ingredients that add up to nurture the body. As you delve deeper into the paper, you leave behind read ab bug out the strategies used to excuse the merchandise in terms of its primary characteristics, service component, and how it can be used for provokement. You resulting read how the product can be spread out to product line with regards to the depth and breadth of the line. You have an insight of how the sum business may change in response to industry and merchandise changes and how this product can seduce an image in the mind of its consumers and entrepreneurs.You leave further read about domestic and global product branding, pricing, and distribution strategies for cassava powder product and education learned persond by Hunger Solution & Training Company. Further discussion testament determine, detail, and examine how these branding, pricing, and distribution strategies h elderly tush the cassava product and training services of the Company. A distribution duct will also be noblelighted analyzing and identifying the wholesaler, retailer, and distributor relationship. If the strategy will be considered push or pull, it will be justified through with(predicate) the rationale that will be outlined in the paper. As you will keep further, you will d iscern how the distribution strategy fits the product and training cyclorama of the Company with regards to service, target market, and the Companys overall marketing strategy.The Company will ensure that its product and training are essential to the require of the Liberian consuming public as well as their workforce development. You will also read about the Companys announce strategy and how this approach will bring into line the Companys marketing goals. It will be determined how effectively the ad will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the lift out marketing research approach used to measure customer triumph with the Companys product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing solicitude. pillow slip of Product and its basal CharacteristicsThis marketing invent will also douse vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT compend to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its distant expansion will be made to give a garner picture how the business will implement its transactions in and out of the country.Vision StatementHunger Solution & Training Company determines to give its customers with cassava powder that will be used for food usance and empower its local farmers and others to engage into re-using their farm lands for growing cassava that will be made into cassava powder and to hunt down out large-scale farming.Mission StatementThe mission of Hunger Solution & Training Company is to provide cassava powder to its customers for utilization in a proficient and quiet way. The Company will also empower local farmers by training them and others to re-use their farmlands for growing cassava crop that will be brought to the Company for cassava powder making.Foreign Market and RationaleSince the Company is ideally located in Gardnerville, the suburb of Monrovia, it has resolved to extend its operations to neighboring Ghana, Togo, and Nigeria respectively. The major reason for this extension emanates from that fact that most of the Liberians nationals that fled the decade-long civil war migrated to these countries as refugees and are indolent, living on subsistent businesses. Besides, the people of these countries (Ghana, Nigeria, and Togo) widely use plantain powder product, yam powder product, and cassava powder product in various ways for consumption.Management TeamThe Comp any is bunk and managed by four persons John Garven, General Manager, Vonyee Garven, Chief Financial Officer, and Immanuel Garven, theater director for Training and Development. Devon Okoro is the market manager, while 25 other workers work in various sectors of the company.Market SegmentHunger Solution & Training Company (HSTC) targets all sectors of people who are found in Monrovia and its suburbs. It also concentrates on those in the campestral areas where there are enough land to carry out large-scale farming. It also targets other nationals like the Nigerians, Ghanaians, Togolese, as well as Hispanic populations who are consumers of this product and living in Liberia. The Companys product will also cater to women, men, children as well as babies. Since the country is underdeveloped and indigent, many of its vast indolent citizens live on less than an American dollar ($1.00 USD) per day. Besides, the civil disturbance contributed largely to deplorable living specialises o f its people. The Company also targets to train farmers who migrated from the rural areas of the country and displaced in Monrovia as a result the civil war, and those unemployed wanting to engage in large-scale farming.SWOT summaryThe spirit of strengths, weaknesses, opportunities, and threats (SWOT) of the company is defined relative to other providers in the market, and how the company can identify and capitalize on its strengths, weaknesses, as well as exploring opportunities that can boost the company capabilities and weaknesses that could lead to its collapse, if not worked upon ( Powerhouse merchandising Plans, 2004). In this regards, the following are considered as SWOT analysis of Hunger Solution & Training Company Strengths The Company is given several(prenominal) gibibyte acres of land by government and townspeople in many of the countrys rural towns and villages for large-scale farming. It has a lot of farming machines, like tractors, equipment for sloughing the land, etcetera. in that respect are other tools necessary to enhance smooth farming. It also has volunteer workers who will work for six months without pay. The management team is skilled in the area of business and has the capability to trains others to be productive. The company has donors that cater to 75% of its financial needs. Due to its supportive imagination of alleviating the government to wince the high rate of illiteracy, it is being subsidized by government. Weaknesses The Company does not have vehicles that are accessible to the bad avenue condition in terms of conveying its product into some separate of the rural areas as well as its neighboring countries. As the results nears are delayed. Most of its workers are not trained as distributing and operating agents.OpportunitiesThere is an availability of donor organizations in the United States and other developed countries in alacrity to sponsor such venture. NGOs (non-governmental organizations) are stick in in the count ries wanting to sponsor companies that have such schedules. Threats Bad driveway condition during the rainy season thwarts the efforts of good delivery of the companys products. Another disvantage that is envisaged is government regulations and the willingness of the internally displaced people to go back and settle into their counties of origin.Industry AnalysisIt is researched and understood that business of this nature is most time not taken on by a narrow-minded group of entrepreneurs but rather the government, which creates the means for multiple sponsorship that vehemently reduce its high rate of unemployment and contribute largely to replenishing its economy. The chief food product (cassava product) is a good business that has a huge competitive advantage in other countries that have this product as their chief product of consumption. Form this research survey, it is noticed that there is a need for the initiation of this company in Liberia since the country has none.Prod ucts and assistantsThe selection of this product and training by Hunger Solution & Training Company is contingent upon my intrust to enable everyone to at least afford a days meal and to empower people who are unemployed to get a job to do. In this regards, the company is considered as light in tail for the Liberian people. The product is to be consumed by all of the people of Liberia including children as young as five months and to the elderly as old as eighty-five years. It offers a very cheap price that even the long-time unemployed workers can afford.Marketing Product 2Type of Product and its Primary CharacteristicsThe selection of this product (cassava powder) and training by Hunger Solution & Training Company is contingent upon the desire to enable everyone to at least afford a days meal and to empower people who are unemployed to get a job to do. In this regards, the company is considered as light in darkness for the Liberian people. The product is consumed by all of the people of Liberia including children young as five months and to the elderly as old as eighty-five years. It offers a cheap price that even the long-time unemployed workers can afford. Beside the training program that is to be initiated and implemented by this company, it would peg down in the production of cassava powder.This product can be made into dumplings, fufu, stews, and gravies. The powder can also be made into bread, and milky pudding, convertible to rice pudding. The major specialty it would offer is to create a good taste of preference to all that would use it to satisfy their consumption needs. The company will adapt to the improvement of quality standards so that maximum rejoicing is assured. Due to this, the company will also experiment with other wise tenets of flavor that will enrich the taste of the original product, which will be made available to its consumers. An example would be cassava bread, milky pudding, gravies, stews and dumplings.Service Component o f the ProductSince a product is simply a marketing offering, that can be tangible or intangible and satisfy the consumption wants of the consumers, a service component of a product is the means that is devised to create interest in the mind of the consumer to purchase the product. This can be achieved through advertising the product on electronic or print media, or creating the awareness for purchasing. However, since the company is the sole producer and distributor of this product, it becomes a priority for the company to motivate and satisfy the needs of its consumers. In order to successfully implement this, the company moldiness probe into complaints and dissatisfaction that will ensue from its customers. They must be given first preference and their complaints must be short dealt with to assure them that without them the company will not exist.They will also be given discount like (buy three get one free) this will help to entice more customers including window shoppers and wi ll give the company edge over other competitors. For the training aspect, free six-week training will be made available to those customers who will make the highest purchase of the product. Hence, the eccentric of product that will be marketed by my company will be cassava powder, a product made from grinding dried cassava. This terminate product can be made into fufu and other nutritional serve up that can satisfy ones hunger needs. In this regards, the company will become the chief distributors to wholesalers and retailers. There will also be a store insured by the company that will also carry out these sales. This product is one of the best sources of carbohydrates, nutrients that are used to corroborate the body.Expansion of the Product to Product discover and Its Depth and Breadth of the Line Hunger Solution & Training Company does not only operate in the production of cassava product at affordable low cost, but also provide Organic Health Care food categorized as dumplin g, milky pudding, cassava bread, as well as stews and gravies. The companys media house offers tangibility of information and theses nutritional products that will go along with its chief product, the cassava powder. The free six-week training program for customers who will make the highest purchases in one month is advantageous for people who will be ready to engage in large-scale farming. center field caper Response to Industry and Market ChangesIf there is a change in business which may be a drop in sale that may result from market changes, the company may initiate downsizing and create a frictional job until these determining factors of the business are improved. Besides this, opportunities to explore that will contribute to improving the condition of the companys sales even in worsening seat will be initiated. Extension of this business will be adapt at exploring opportunities that will yield diversification and staunch frugal benefits as well as exploring changes that will epitomize response to industry and market changes.ConclusionA good marketing plan involves the use of several ingredients that form the mechanisms in which a person should be fortified with the pinch of the elements of marketing, in order to make a good decision. It is tenets of the companys vision and mission, foreign market and management team, as well as its market segment and SWOT analysis. A good marketing plan engulfs marketing product which is the bait and tool a company or business entity uses to satisfy the needs and wants of its customers it is the prerogative of the company to make this product attractive and affordable. As it highlights the service component of the product and how it can be expanded into the product line through its breadth and depth, it pivots core business in response to market changes that will result into diversification and economic benefits.ReferencesFaintuch Cecconello, I. I. (2011). Systemic inflammation, J. J., Bortolotto, L. A., Marques, P. C ., Faintuch, J. J., Frana, J. I., & and carotid diameter in obese patients pilot relative study with flaxseed powder and cassava powder. Nutrition Hospitalaria, 26(1), 208-213.Falade, K. O., & Akingbala, J. O. (2011). Utilization of Cassava for Food. Food Reviews International, 27(1), 51-83. doi10.1080/87559129.2010.518296Felgate, M., Fearne, A., Di Falco, S., & Garcia Martinez, M. (2012). Using supermarket loyalty card data to take the impact of promotions. International Journal of Market Research, 54(2), 221-240. doi10.2501/IJMRJohnson, W. (2004). 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